Unfamiliar Familiarities - Outside Views on Switzerland Kids igniting a contemporary dialogue around

igniting a contemporary dialogue around Gertrud

and a gutsy beauty

we tap into the innate fascination with mystery

As Tobias Zielony explains

After the collapse of the Soviet Union

Unfamiliar Familiarities - Outside Views on Switzerland Kids igniting a contemporary dialogue aroundFor Unfamiliar Familiarities five internationally renowned photographers from all over the world were invited to scrutinize Switzerland as independent and subjective observers unrestricted by any advertising commission. Their images invite viewers to see the familiar with the eyes of an outsider. Switzerlands image has been significantly shaped by photographs dedicated to tourism. Through spectacular mountain panoramas, snapshots of rural idylls or